Advantages/Disadvantages of Meta Tags

 Advantages of Meta Tags

-Some less-known search engines are thought to still use it. Including a meta description tag on each page may provide those pages a search engine optimization boost. (WHT, 2022)

(Woodward, 2022)

-Some search engines show it in their results, especially if it contains the term requested. (Depending on the search engine and what is looked for, search engines may display some of the meta description tag text together with a page sample, or just a snippet.) Well-written description tags that display alongside search results may be more effective than snippets of content from the website in bringing searchers to the page. (WHT, 2022)

(Medium, 2022)

Disadvantages of Meta Tags

-Snippets are sometimes more effective than page summaries at providing exactly whatever searchers are searching for, especially if the page has a lot of content. (WHT, 2022)

(CloudRock, 2022)

-Competitors always can access and see therefore easily copy them.

(RivalIQ, 2022)

-Working on meta description tags takes time away from the more crucial task of writing page content. (WHT, 2022)

(N/A, 2021)

Reference(s):

CloudRock, 2022. Is the Meta Keywords Tag a Waste of Time? | Cloudrock Malaysia. [online] CloudRock® Digital Marketing Agency | Singapore. Available at: <https://cloudrock.asia/sg/blog/meta-keywords-waste-time/> [Accessed 9 April 2022].

Medium, 2022. HTML: 17 “UI/UX and SEO” Tips and Tricks You might have Forgot. [online] Medium. Available at: <https://medium.com/@amirm.lavasani/html-17-ui-ux-and-seo-tips-and-tricks-you-might-have-forgot-702c0116b12d> [Accessed 9 April 2022].

N/A, 2022. [online] Available at: <https://twitter.com/overflow_meme/status/1328845500326490115> [Accessed 9 April 2022].

RivalIQ, 2022. What Does Your Competitor's Website Meta Description and Social Positioning Tell You? | Rival IQ. [online] Rival IQ. Available at: <https://www.rivaliq.com/blog/website-meta-description/> [Accessed 9 April 2022].

WHT, 2022. [online] Liquidweb. Available at: <https://www.webhostingtalk.com/blog/meta-tags-and-search-engine-optimization/> [Accessed 9 April 2022].

Woodward, 2022. What Are Meta Keywords And Why You Shouldn't Use Them!. [online] Matthew Woodward. Available at: <https://www.matthewwoodward.co.uk/seo/on-page/meta-keywords/> [Accessed 9 April 2022].