SEO definition

 What is SEO?

(N/A, 2022)

SEO (Search Engine Optimisation) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. (Searchengineland, 2022)

In simple terms, it refers to the process of improving your website to boost its appearance when consumers use Google, Bing, and other search engines to look for products or services linked to your business. The higher your pages' appearance in search results, the more likely you are to attract attention and attract new and existing clients to your company. (Searchengineland, 2022)

Understanding SEO

(SEJ, 2022)

Bots are used by search engines like Google and Bing to crawl the web, moving from site to site, collecting information about those sites, and indexing them. Consider the index to be a big library where a librarian can pull up a book (or a web page) to assist you in finding exactly what you're looking for. (Searchengineland, 2022)

Then, using hundreds of ranking criteria or signals, algorithms examine sites in the index to decide the order in which they should show in search results for a given query. The librarian, in our library analogy, has read every single book in the library and can tell you which one will provide the answers to your queries. (Searchengineland, 2022)

Importance of SEO in marketing

(Fifteen, 2022)

Because individuals make hundreds of billions of searches every year, often with commercial intent to find information about products and services, SEO is a critical component of digital marketing. Brands' major source of internet traffic is frequently "searching", which is supplemented by other marketing channels. Higher placement in search results than your competitors can have a significant influence on your bottom line. (Searchengineland, 2022)

However, during the last few years, search results have evolved to provide visitors with more direct answers and information, which are more likely to keep consumers on the results page rather than redirecting them to other websites. (Searchengineland, 2022)

 

 

 Reference(s):

Fifteen, 2022. The Best SEO memes of 2018 - Search - Fifteen. [online] Fifteen. Available at: <https://www.fifteendesign.co.uk/blog/the-best-seo-memes-of-2018/> [Accessed 9 April 2022].

N/A, 2022. SEO Memes. [online] Seo-memes.tumblr.com. Available at: <https://seo-memes.tumblr.com> [Accessed 9 April 2022].

Searchengineland, 2022. [online] Searchengineland.com. Available at: <https://searchengineland.com/guide/what-is-seo> [Accessed 9 April 2022].

SEJ, 2022. Search Meme Monday - 1 | Search Engine Journal. [online] Search Engine Journal. Available at: <https://www.searchenginejournal.com/search-meme-monday/46462/#close> [Accessed 9 April 2022].